![]() This paper provides an in-depth exploration of two key Embedded Design strategies: (1) intermixing: combining “on-topic” and “off-topic” game content in order to make the focal message or theme less obvious and more accessible and (2) obfuscating: using game genres or framing devices that direct players’ attention or expectations away from the game’s true aims. In contrast, the “Embedded Design” approach that we introduce here offers effective, evidence-based strategies for delivering persuasive content. Prosocial games often utilize a direct, explicit approach to engage players with serious real-life scenarios and present information about key societal issues, but this approach may limit a game’s persuasive impact–particularly when the apparent aims of the game trigger players’ psychological defenses or reduce players’ potential engagement.
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